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Business Objectives
Start with the 'why': goals, metrics, and constraints first.
Software is valuable only when it moves the business. I build fast, maintainable systems focused on measurable outcomes, not lines of code.
Start with the 'why': goals, metrics, and constraints first.
Fast by default, secure by design - CI budgets, strict headers, OWASP.
Scale sensibly. Reduce waste in infra and maintenance.
Analytics, SEO, clean data flow - code that supports growth.
A slow site is just a silent conversion killer.
I believe the best code is invisible: it runs fast, scales predictably, and gets out of the way. That starts by asking why - because understanding the goal prevents unnecessary work later.
I ship in small, measurable steps. Each step is evaluated against performance, reliability, and cost. When something drifts, we see it quickly - and adjust.
Identify business goals, risks, and the metrics that actually matter.
Implement incrementally with performance in mind from the start.
Track results: latency, errors, cost, and business impact.
Iterate to remove bottlenecks and cut waste without adding complexity.